Utilized social media as a creative outlet with —
Overview: Globalists is an organization aimed to give students an outlet to share stories of personal identity and start conversations about culture and global issues. Rooted in a belief that everyone has a story to tell, Globalists serves as a safe place for self-expression in any shape or form.
Role: Communications Director, 2019 - 2020
Social Media Strategy:
Customized content for each social media channel (Instagram, Twitter, Facebook, Linkedin)
Produced digestible and design friendly Instagram stories
Developed a consistent content strategy that highlights the diversity of the organization and brand
Incorporated multi-platform multimedia campaigns leading up to launch of the semesterly print issue
Integrated user-generated content into social media efforts
Posted frequently per platform
Overview: Jo Kilda is a fashion label with a difference. Headquartered in Singapore, the label designs for spirited women whose distinctive style is an expression of their individuality and a combination of polished chic and sleek sensibility.
Role: Public Relations and Marketing Intern, 2018
Social Media Strategy:
Created content calendars and libraries with suggested topics, editorials and assets which focused on driving key message
Thoughtful brand styling (including custom photography and graphics) to match aesthetic of brand and introduce products to consumers
Integrated user-generated content into social media efforts
Launched Instagram advertising campaign focused on increasing reach of strategic messaging to support retail roll-out of products
Put together a repository of high performance and high return hashtags
Overview: Zipped is a fashion and beauty based magazine that reaches college-aged students at Syracuse University. Known for identifying trends, providing the latest news on fashion, and touching on critical issues within the fashion and beauty industry, Zipped is a forward-looking student publication that provides a medium for the fashion-minded population at SU.
Role: Public Relations Assistant, 2018
Strategy:
Created content calendars and libraries with suggested editorials and pictures which focused on driving the publication’s brand identity
Included thoughtful brand styling (including custom photography and graphics) to match aesthetic of brand
Integrated user-generated content into social media efforts