— Social Media.
Exploring social media as both a creative playground and strategic tool, showcasing work with brands and school organizations
Overview: Globalists is student-led organization dedicated to providing students with a platform to share personal stories, spark conversations about culture, and explore global issues. Rooted in the belief that everyone has a story worth telling, Globalists serves as a safe and inclusive space for self-expression in all forms.
Role: Communications Director, 2019 - 2020
Social Media Strategy:
Tailored content for each platform, including Instagram, Twitter, Facebook, and LinkedIn, to maximize engagement
Created visually appealing and easily digestible Instagram Stories
Developed a consistent content strategy that celebrated the organization’s diversity and reinforced brand identity
Launched multi-platform multimedia campaigns to build excitement around the release of the semesterly print issue
Integrated user-generated content to foster community involvement and authenticity
Posted frequently per platform
Overview: Jo Kilda is a fashion label with a difference. Headquartered in Singapore, the label designs for spirited women whose distinctive style is an expression of their individuality and a blend of polished chic and sleek sensibility.
Role: Public Relations and Marketing Intern, 2018
Social Media Strategy:
Created content calendars and asset libraries featuring suggested topics, editorial themes, and creative assets designed to drive key brand messages
Curated thoughtful brand styling through custom photography and graphics to align with Jo Kilda’s aesthetic while showcasing new product launches
Integrated user-generated content to enhance community engagement and brand authenticity
Launched a paid ads campaign focused on expanding reach and amplifying key messaging to support the retail rollout of new collections
Compiled a curated repository of high-performing hashtags to optimize discoverability and engagement
Overview: Zipped is a fashion and beauty magazine serving the college-aged community at Syracuse University. Known for identifying emerging trends, delivering the latest fashion news, and addressing critical issues within the fashion and beauty industries, Zipped is a forward-thinking student publication that offers a platform for Syracuse University’s fashion-minded community.
Role: Public Relations Assistant, 2018
Social Media Strategy:
Created content calendars and libraries with suggested editorials and pictures to reinforce the publication’s brand identity
Curated thoughtful brand styling, including custom photography and graphics, to align with Zipped’s aesthetic and enhance visual storytelling
Integrated user-generated content to foster community engagement and highlight student voices